How to Run a Read-a-Thon Fundraiser
Read-a-thon’s make for great fundraisers because they tick all the right boxes: participants do something that expands their skills and knowledge while raising money to support their school, extra-curricular program, or club.
This page outlines the A-Z of read-a-thons, including planning, tracking donations, and ideas on how to organize and promote it.
Read-a-Thon 101: A Quick Guide
What is a Read-a-Thon?
A read-a-thon is one of the most popular a-thon style fundraisers. During a read-a-thon, students will commit to reading a certain amount and collect donations.
Read-a-thons are great fundraisers since they encourage reading and literacy. Most people agree that getting kids reading more is a good thing, so it’s easy to get people on board to donate.
Read-a-thons are suitable for all types of schools and grade levels, but are particularly suited for elementary school fundraisers.
How does a read-a-thon work?
Donors will give pledges for a certain amount of reading. For example, a student’s grandma might donate $5 for every book they read. Or maybe a parent’s coworker donates $2 for every hour of reading.
The “rules” can be flexible, as long as students read more than normal. You can also have students read during school time, at home, or both.
How long does a read-a-thon last?
The length of a read-a-thon is flexible. If students are doing the reading at school, typically, you’ll want to do at least 10 reading sessions. Depending on their grade level, these sessions can be anywhere from 15 minutes to 1 hour.
If students are reading at home, 10 days to 2 weeks of reading is the sweet spot. It’s long enough for students to accomplish their reading goals, but not so long they forget about it.
When should you hold a read-a-thon?
Read-a-thons are great fundraisers to hold in the fall. They don’t require a ton of planning, so they’re easy to pull off in the first few weeks of school.
Students are also just returning from summer break and will likely be more excited about reading than they will be later in the school year.
What books should students read?
That’s one of the great things about a read-a-thon; you or the students can pick almost any book. You can create a suggested reading list (just make sure to customize it for each grade level).
Alternatively, you can also let students choose what books they read. This is a great option because you don’t have to worry about how many copies of a book the library has. Students will also read more because they can pick books they’re truly interested in.
Are read-a-thons good fundraisers?
Absolutely–there’s a reason read-a-thons are one of the most popular a-thon type fundraisers. They’re easy to plan, participate in, and get donations for. They check all the boxes for a good fundraiser.
What Do You Need to Run a Read-a-Thon?
Use FutureFund to Power It
FutureFund’s built-in pledge campaigns allow you to easily collect money and keep donations/pledges organized. Since parents cover payment processing fees, 100% of the funds raised go to your school!
Easy for Everyone
FutureFund makes running a read-a-thon easy for everyone. Easier for PTAs and PTOs to run, for students and parents to participate, and for donors to donate.
Instead of dealing with paper pledge forms and cash and cheques, FutureFund takes the process online. Donors can donate instantly online with their credit or debit cards.
FutureFund makes it easy to track how the fundraiser is going. Easily view how much money has been raised and more with detailed reporting.
Using a Read-a-Thon for Fundraising
Managing & Organizing pledges
Each student will sign up as a participant in the fundraiser. Then, they can collect pledges individually by credit or debit card. You can also accept cash pledges, but be mindful of properly storing and tracking cash you collect.
If you are using FutureFund, you can record these pledges and they will automatically count towards the student’s total and the grand total for the fundraiser.
Donor Payment Mangement
Before launching your fundraiser, confirm what records you need to collect from donors.
If you are using FutureFund, it’s easy for students to sign up, especially if their information is already in the system. You can bulk sign up entire grades or classes. All donor payments are automatically entered into the system, so you can instantly see each student’s total and the grand total.
Accept Online Donations
Fundraising campaigns that accept online donations perform much better than fundraisers that only accept cash or check.
If you are using FutureFund, you can accept payments online. Dopnors are given a donation link and can pay by credit or debit card. Any cash donations can also be noted in the system to be collected later.
Read-a-Thon Goals & Rules
Length of Time
You can choose any length of time between 10 days and 1 month. For the best results, try to make your read-a-thon last between 10 days and 2 weeks.
The reading goal should be dependent on the length of time and the grade the students are in. Set an attainable goal, but one that requires active participation by students. For a two-week read-a-thon, a good goal is students reading at least 10 times over the course of the fundraiser.
You may also want to track the total amount of time read. Many read-a-thons feature “top reader” awards, given to the top 3 or top 5 students who read the most.
Another way to make read-a-thons a bit more fun is to acknowledge and reward students that read on consecutive days, such as a “longest reading streak” award. A little bit of fundraising gamification can go a long way!
Books to Read
You can create a set reading list, but it’s often best to let students choose their own books.
For a two-week read-a-thon, most students should aim to read 1-2 novels (based on their reading level). For younger students reading picture books, they can set a goal of 3-4 books.
If you are worried about student participation, consider including comic books and magazines as part of your read-a-thon as they often contain complex themes and important discussions.
Recommended Starting Rules
Before you start telling students about the read-a-thon, you should decide the following:
- Duration of the read-a-thon
- How many books or how much to read
- The reading list or theme
Recommend Read-a-Thon Duration
- 10 days for pre-school and elementary schools
- 14 days for middle and high schools
- Start telling students about the read-a-thon at least 10 days before it starts.
- Students should be signed up in your fundraising system and gathering donations at least 7 days before the fundraiser starts.
Confirm That Everyone Knows What to Do
- On the day the fundraiser starts, be sure to re-explain the rules and encourage students to continue fundraising.
- Halfway through the read-a-thon, remind students how many days they have left to finish their books.
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