Darian Shimy
Published on Feb 2, 2022

How to Run a Swim-a-Thon Fundraiser

Swim-a-Thon fundraisers are great ways to raise money while also being active. See how a swim-a-thon works & what you’ll need to run one in our guide.
How to Run a Swim-a-Thon Fundraiser
Table of Contents
Swim-A-thon fundraisers are great ways to raise money while also being active. See how a swim-a-thon works & what you'll need to run one in our guide.
The Step-by-Step Guide to Running a Swim-A-thon
1
Choose a Date & Theme
  • Choose the date of your Swim-A-Thon three months before the event. Swim-A-Thons usually take place on a single day, so choose a date that doesn't conflict with other school plans.
  • Make sure your PTA coordinates with the school ahead of time to plan the route, secure any necessary permits, and purchase insurance if necessary.
Swim-A-thon Planning Infographic and Checklist
2
Call for Volunteers
  • Put out a call for volunteers two months before the event. Use FutureFund's built-in messaging system to reach the parents and volunteers most likely to participate.
  • Make sure your call for volunteers clearly states what cause or project the Swim-A-Thon will support.
  • Perform background checks for any volunteers from outside the school who need to be present during the event (if required by your school).
Example Volunteer Positions for Swim-A-thons
3
Choose Student Incentives
  • Incentives motivate students to register for your Swim-A-Thon and collect pledges. Each student should have a specific fundraising goal-usually between $200-$400.
  • It's better to offer incentives to the class or grade that raises the most money than to individual students, as this is a more cost-effective way to motivate groups and can also discourage unhealthy competition. Try an ice cream social or a pizza party for the best results.
4
Create Your Swim-A-thon's Campaign

Use FutureFund to create a Pledge-A-Thon campaign and provide your campaign details.

Make sure your campaign has the following elements:

  • A clear and compelling event description and rules, including what the money raised will go towards and what the incentives will be for participating students.
  • A leaderboard that shows the grades and teachers for each participating class, along with how much each has raised. These are fully customizable in FutureFund, so you can create custom categories for each Swim-A-Thon.
  • A template students can use to collect pledges from members of the school community. FutureFund provides a sample template for this in all A-Thon campaigns, which you can modify to include the specific details of your event.
5
Announce the Event & Sign-Up Students
  • Send out an announcement of your Swim-A-Thon to the school community two weeks before the event begins and request that students sign up to participate.
  • Share the news in as many places as possible-use the school newsletter, morning announcements, and FutureFund's messaging system to tell everyone why the event is important and how they can be part of it.
  • Use FutureFund to send follow-up messages every other day leading up to the event to encourage participation.
  • The night before the event, send a final reminder to get the school community excited about the event and encourage them to keep offering support.
Sample Email for Student Sign-Ups
Sample Follow-Up Email to Donors
Sample Email for the Final Day Before the Swim-A-Thon
Templates for Promoting Your Swim-A-Thon
6
Find Sponsors

Ask local businesses to sponsor the Swim-A-thon. This can help your PTA reach your fundraising targets while business owners get exposure and positive PR.

Make sure to explain how each sponsor's contribution will be recognized. For example, you could:

  • Hang a banner in the gym with sponsor logos during the event.
  • Offer branded water bottles or other swag to participants.
  • Add sponsors to your school's online store using FutureFund.
Types of Sponsorship
7
Host the Swim-A-thon

Finally, the day of the event will arrive-and if you've followed all the steps above, you should have everything you need to make it successful. Here's a sample event schedule:

Morning Session
During the Event
Lunch Break
Afternoon Session
Evening Session
Post-Event Session
Swim-A-thon 101
What is a Swim-A-thon?

A swim-a-thon is a straightforward type of a-thon. It works similarly to any running fundraising event, except you're swimming instead of running.

For PTAs, they're simple organize, since all you need is a pool or body of water. For participants, they're a bit more original than standard walk-a-thons or jog-a-thons.

Swim-A-thon Goals & Rules

Treat these as a base and feel free to tailor these to suit your specific event.

Length of Time
Swimming Goal
Grade Considerations
Pledge Collection
Confirm That Everyone Knows What to Do
Frequently Asked Questions About Swim-A-thons
How do I use FutureFund to track my fundraiser's success?
Can volunteers for my Swim-A-Thon sign up automatically through FutureFund?
How does a swim-a-thon work?
How long us a swim-a-thon?
When should you hold a swim-a-thon?
What do people need to participate?
Are swim-a-thons good fundraisers?
Join over the 2,000 schools using FutureFund
Schools that sign up get full access to all of FutureFund's features—it's always free and it always will be.
What is a “Thon”?
Thon's Are Fun & Effective Event-Based Fundraisers

An "a-thon" is a peer-to-peer style fundraiser that involves participating in a certain activity and gathering donations for participating in said activity.

The activity can be almost anything, from reading to running to bowling. No matter what activity you choose, the premise is the same. Participants commit to doing the activity (reading a certain amount of books, running a certain distance) and ask their friends, family, and coworkers to support them.

A-thons work great because you reach a huge donor pool through peer-to-peer fundraising. People are also more likely to donate since participants are "working" in return for the donations.

What Do You Need to Run a Swim-A-thon?
Power it With FutureFund

FutureFund's built-in pledge campaigns allow you to easily collect money and keep donations/pledges organized. Since parents cover payment processing fees, 100% of the funds raised go to your school!

FutureFund is easy to use - for everyone
Accept online donations
A single tool to power your entire Thon!
Using a Swim-A-thon for Fundraising
Managing and organizing pledges
Donor information and donation management
Make sure you accept online donations
Sea Animals
Fantasy Sea Creatures
Holiday
Olympics
Wacky Tacky
By Darian Shimy
Darian Shimy is the founder and CEO of FutureFund Technology, a fundraising and selling platform for K-12 school groups. He has 25+ years in web-based technologies, managing engineering teams, and building products.
The fundraising platform that works as hard as you
Trusted by schools everywhere