Darian Shimy
Published on Jan 29, 2022

How to Run a Sing-a-Thon Fundraiser

Sing-a-Thon fundraisers are great ways to raise money & bring people closer. See how a sing-a-thon works & what you’ll need to run one in our in-depth guide.
How to Run a Sing-a-Thon Fundraiser
Table of Contents
Here, we'll show you the A-Z of Sing-A-Thons, including planning, tracking donations, and ideas on how to organize and promote it.

The Step-by-Step Guide to Running a Sing-A-Thon

1

Choose a Date & Theme

  • Choose the date of your Sing-A-Thon three months before the event. Sing-A-Thons usually take place on a single day, so choose a date that doesn't conflict with other school plans.
  • Make sure your PTA coordinates with the school ahead of time to make sure the school auditorium is available, get insurance if necessary, and arrange custodial services.
Sing-A-Thon Planning Infographic and Checklist
2

Call for Volunteers

  • Put out a call for volunteers two months before the event. Use FutureFund's built-in messaging system to reach the parents and volunteers most likely to participate.
  • Make sure your call for volunteers clearly states what cause or project the Sing-A-Thon will support.
  • Perform background checks for any volunteers from outside the school who need to be present during the event (if required by your school).
Example Volunteer Positions for Sing-A-Thons
3

Choose Student Incentives

  • Incentives motivate students to register for your Sing-A-Thon and collect pledges. Each student should have a specific fundraising goal—usually between $200–$400.
  • It's better to offer incentives to the class or grade that raises the most money than to individual students, as this is a more cost-effective way to motivate groups and can also discourage unhealthy competition. Try an ice cream social or a pizza party for the best results.
4

Create Your Sing-A-Thon's Campaign

Use FutureFund to create a Pledge-A-Thon campaign and provide your campaign details.

Make sure your campaign has the following elements:

  • A clear and compelling event description and rules, including what the money raised will go towards and what the incentives will be for participating students.
  • A leaderboard that shows the grades and teachers for each participating class, along with how much each has raised. These are fully customizable in FutureFund.
  • A template students can use to collect pledges from members of the school community. FutureFund provides a sample template for this in all A-Thon campaigns.
Sample Sing-A-Thon Rules Template
5

Announce the Event & Sign-Up Students

  • Send out an announcement of your Sing-A-Thon to the school community two weeks before the event begins and request that students sign up to participate.
  • Share the news in as many places as possible—use the school newsletter, morning announcements, and FutureFund's messaging system to tell everyone why the event is important and how they can be part of it.
  • Use FutureFund to send follow-up messages every other day leading up to the event to encourage participation.
  • The night before the event, send a final reminder to get the school community excited.
Initial Email for Student Sign-Ups
Sample Follow-Up Email to Donors
Sample Email for the Final Day Before the Sing-A-Thon
Templates for Promoting Your Sing-A-Thon
6

Find Sponsors

Ask local businesses to sponsor the Sing-A-Thon. This can help your PTA reach your fundraising targets while business owners get exposure and positive PR.

Make sure to explain how each sponsor's contribution will be recognized. For example, you could:

  • Hang a banner in the gym with sponsor logos during the event.
  • Offer branded water bottles or other swag to participants.
  • Add sponsors to your school's online store using FutureFund.
Types of Sponsorship
7

Host the Sing-A-Thon

Finally, the day of the event will arrive—and if you've followed all the steps above, you should have everything you need to make it successful. Here's a sample event schedule:

Morning Session
Afternoon Session
Evening Session
Post-Event Tasks
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Sing-A-Thon 101

What Is a Sing-A-Thon Fundraiser?
Why Run a Sing-A-Thon?

What Is an “A-Thon” & How Does It Work?

How FutureFund Supports Your A-Thon

What Do You Need to Run a Sing-A-Thon?

Using a Sing-A-Thon for Fundraising

Templates, Ideas, Tools, & Resources

Planning Resources
Sample Event Description
Email Templates
Design Templates for Promoting Your Sing-A-Thon

Sing-A-Thon Theme Ideas

Holiday
Blast from the Past
Around the World
Silly Songs
Genre Specific
By Darian Shimy
Darian Shimy is the founder and CEO of FutureFund Technology, a fundraising and selling platform for K-12 school groups. He has 25+ years in web-based technologies, managing engineering teams, and building products.
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