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LATEST FROM OUR BLOG

Anatomy of a Successful School Fundraiser

Anatomy of a Successful School Fundraiser

What do successful fundraisers have in common? Find out here as FutureFund breaks down the anatomy of a fundraising campaign that works. Learn what elements to include in your campaign so that you can meet your school group’s goals.

Thank You Letter Template for Business Donors

Thank You Letter Template for Business Donors

Create genuine and effective thank-you letters for business donors to your school fundraisers. Use this template from FutureFund to get started, then send it out using our platform’s built-in messaging system.

Published on April 25, 2024

How to Re-Engage Legacy Donors For Your PTA

Re-establish connection, maintain engagement, and more with this practical guide for re-engaging legacy donors for your PTa. Our team at FutureFund is here to help you understand the value of connecting with past donors and continuing those relationships.
Group of woman smiling and shaking hands at donor event

Legacy donors become foundations of support and maintaining their engagement requires more than mere acknowledgment of past contributions. It demands a strategic approach that recognizes their inherent value and fosters lasting connections. Let’s explore how re-engaging legacy donors can revitalize your PTA’s mission and amplify its impact.

Retain and Re-Engage Donors with FutureFund

Our platform comes with powerful tools that can help you successfully manage your volunteers, donors, and members more effectively than ever before. These include:

  • A built-in messaging system you can use to announce your fundraisers or events and provide details.
  • Opportunity to create volunteer sign-up lists to optimize parent and community involvement.
  • Payment processing for membership dues.
  • Easy-to-use parent and volunteer directory.
  • Powerful financial reporting tools to help you track your earnings, stay compliant, and plan future fundraisers more effectively. And save time for your volunteers.

Get started with FutureFund today or book a demo to see how it can work for you.

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Identifying Lapsed Donors

Lapsed donors are individuals or entities who have previously supported your PTA but have not contributed recently. Identifying these donors is crucial for re-engagement efforts.

Start Your Fundraiser With FutureFund

FutureFund is FREE for schools, PTAs, and school groups. Start your fundraiser today!

Get Started

Utilizing data analytics, you can pinpoint lapsed donors by analyzing donation history, communication engagement, and event attendance records. Take some time to take note of past interactions with your PTA, so you can tailor re-engagement strategies to reignite their interest and support.

woman working on her laptop

Understanding Why Donors Lapse

Donors lapse for various reasons, often stemming from changes in personal circumstances or disconnects in communication. Common reasons include shifts in financial situations, lack of engagement or acknowledgment, or differences in priorities.

See also: 5 Email Templates to Nurture Relationships With Donors

Gathering feedback through surveys, personal outreach, or focus groups can provide invaluable insights into donor motivations and perceptions. Understanding these reasons empowers PTAs to tailor reconnection effectively, addressing donor concerns and fostering stronger connections.

Re-establishing Contact

Personalized communication is key to re-establishing connections with legacy donors. Craft tailored messages that acknowledge their past support and highlight the impact of their contributions. Utilize various channels such as personalized emails, phone calls, or handwritten notes to convey sincerity and appreciation.

Timing is crucial; reach out when donors are most receptive, avoiding busy periods or holidays. By demonstrating genuine interest and gratitude, PTAs can reignite the passion and commitment of legacy donors, fostering renewed support for their initiatives.

man making a phone call while he's working on laptop

Making the Re-engagement Ask

Empathy is paramount when making the re-engagement ask. Recognize and validate donors’ previous contributions while understanding their circumstances may have changed. Transparency builds trust; be candid about the PTA’s current needs, accomplishments, and future goals. Tailored requests demonstrate respect for donors’ interests and capacities, increasing the likelihood of positive responses.

By combining empathy, transparency, and tailored requests, PTAs can effectively re-engage legacy donors, forging stronger bonds and sustaining vital support for their initiatives.

Group of women high-fiving each other

Maintaining Engagement

Regular updates keep legacy donors informed and engaged with the PTA’s ongoing activities, achievements, and challenges. Providing involvement opportunities, such as volunteering or advisory roles, fosters a sense of ownership and belonging. Appreciation gestures, such as personalized thank-you notes or exclusive events, reinforce donors’ value and contributions, nurturing long-term commitment and support.

Start Your Fundraiser With FutureFund

FutureFund is FREE for schools, PTAs, and school groups. Start your fundraiser today!

Get Started

By prioritizing regular updates, involvement opportunities, and appreciation gestures, PTAs can maintain strong connections with legacy donors, ensuring consistent engagement.

See also: Thank You Letter Template for Business Donors

Donor Engagement and Retention: An Ongoing Process

Re-engaging legacy donors is not a one-time effort but rather an ongoing process that requires dedication, empathy, and strategic communication. By understanding their motivations, addressing concerns, and demonstrating appreciation, PTAs can cultivate lasting relationships with legacy donors.

Frequently Asked Questions

How can I use FutureFund’s messaging system to engage with donors?

FutureFund’s messaging system lets you:

  • Send messages to every parent in your school community or filter your audience to reach specific groups.
  • Create unique sender profiles to make sure the message is always coming from the appropriate party.
  • Use customizable message templates to save time when broadcasting updates or announcements.

How does FutureFund increase parent and donor engagement?

FutureFund reduces unnecessary paperwork and automates key administrative tasks so that your parent volunteers can do more meaningful work in less time. Key features include:

  • Volunteer Sign-Up: Make it easier for volunteers to sign-up by uploading all the forms they need to your account—so they can spend less time on paperwork.
  • Online Directory: Track all your members across different levels and store their contact information in a secure database that’s easy for your admins to navigate and edit.
  • Messaging System: Keep the people who need to know in the loop with customizable messaging tools that make it easy to reach your whole organization or specific audiences.
  • Parent Site: Provide useful resources to parents by creating a dedicated hub for them—plus use it to provide your members with discounts and other perks!

Use FutureFund for Free

See what other parents and schools are saying about us!

Recent Posts

5 Email Templates to Nurture Relationships With Donors

5 Email Templates to Nurture Relationships With Donors

Use these five email templates to nurture relationships with your donors by keeping them informed, expressing gratitude, and deepening your connection. Our team at FutureFund is here to help you manage membership, donors, and community involvement in all your fundraising needs.

How PTAs & Schools Can Show Appreciation to Teachers

How PTAs & Schools Can Show Appreciation to Teachers

Raise money for classroom equipment, write personal thank you notes, and more with this practical guide for showing your teachers your appreciation. Our team at FutureFund is here to help you utilize the funds you’ve raised to acknowledge your teachers’ everyday contributions.

20 Giving Tuesday Fundraising Ideas

20 Giving Tuesday Fundraising Ideas

Plan for a book sale, perform community service around the town for donations, and more with this fun yet unique list of effective fundraising ideas for any school group. Our team at FutureFund is here to help you reach your fundraising goals for your school this year by utilizing Giving Tuesday!

Related Posts

5 Email Templates to Nurture Relationships With Donors

5 Email Templates to Nurture Relationships With Donors

Use these five email templates to nurture relationships with your donors by keeping them informed, expressing gratitude, and deepening your connection. Our team at FutureFund is here to help you manage membership, donors, and community involvement in all your fundraising needs.

read more