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LATEST FROM OUR BLOG

Thank You Letter Template for Business Donors

Thank You Letter Template for Business Donors

Create genuine and effective thank-you letters for business donors to your school fundraisers. Use this template from FutureFund to get started, then send it out using our platform’s built-in messaging system.

How to Re-Engage Legacy Donors For Your PTA

How to Re-Engage Legacy Donors For Your PTA

Re-establish connection, maintain engagement, and more with this practical guide for re-engaging legacy donors for your PTa. Our team at FutureFund is here to help you understand the value of connecting with past donors and continuing those relationships.

Published on April 16, 2024

5 Questions to Ask Yourself Before Planning Your Next Fundraising Event

Have the primary goal in mind, take note of your resources, and more by using these five questions to give yourself direction before planning your next fundraising event. Our team at FutureFund is here to help you prepare and execute all your fundraising events with ease.
Woman sitting at desk on computer planning fundraiser

Planning a fundraising event can be both exciting and challenging. Whether you’re organizing a charity gala, fun run, or bake sale, the success of your event depends on careful consideration and strategic planning.

Start Your Fundraiser With FutureFund

FutureFund is FREE for schools, PTAs, and school groups. Start your fundraiser today!

Get Started

Take a moment to look at these five essential questions that will guide you in creating an event that not only meets your fundraising goals but also leaves a lasting impact on your cause and school community.

Run Your School Fundraiser with FutureFund

Our platform comes with powerful tools that can help you fundraise for your school more effectively before competition season arrives. These include:

  • Ready-to-go campaign templates so you can sell tickets or items for different events.
  • A built-in messaging system you can use to announce your fundraisers and provide details.
  • Opportunity to create volunteer sign-up lists to optimize parent and community involvement.
  • Powerful financial reporting tools to help you track your earnings, stay compliant, and plan future fundraisers more effectively.

Get started with FutureFund today or book a demo to see how it can work for you.

Mother and son at an awareness parade

Question #1: What is the primary goal of the event?

This question serves as the cornerstone of your planning process and will guide every decision you make. Clearly identifying your goal sets the direction for your event and ensures that every aspect aligns with your overarching purpose.

What is the primary goal of the event?

  • Is it to raise a specific amount of money?
  • To raise awareness about a cause, sports group, or specific school club?
  • To engage with donors, parents, and the community on a deeper level?
Group of young people talking and planning together

Question #2: Who is your target audience?

Understanding your target audience is paramount to the success of your fundraising event. Tailoring your event to resonate with your target audience not only increases attendance but also enhances engagement and encourages meaningful connections with your cause.

Who is your target audience?

  • Consider the demographics, interests, and ages of your audiences.
  • Is this a members-only type of event or is it an event catered to drawing in new members?

Tip: Utilize FutureFund’s membership management tools to connect or increase engagement.

Volunteers playing with young children outside on green grass

Question #3: What resources do you have available?

Consider factors such as budget, venue options, volunteer availability, and marketing channels. Understanding your resources allows you to allocate them effectively, ensuring that your event is well-executed within your means.

What resources do you have available?

  • How much of a budget are you working with to fund the event itself?
  • Who are your volunteers? How many do you have to work with?

Tip: FutureFund has so many tools to utilize here including:

The legs of many children lined up for an activity

Question #4: How will you measure the event’s success?

Will success be measured by the amount of funds raised, the level of community engagement, or the number of new donors acquired? Establishing specific metrics ensures accountability and provides valuable insights for future events.

How will you measure your event’s success?

  • What are your financial targets? Consider the initial goal you have set.
  • What are your specific engagement metrics?
  • How will you receive feedback from the attendees, volunteers, and participants?

Tip: FutureFund has many powerful funds reporting tools you can use to measure your fundraiser’s success.

Group of young people at a color fun fundraiser

Question #5: What unique or creative elements can you incorporate?

Think about using innovative themes, interactive activities, or collaborations with local artists or businesses to create a memorable experience. Think outside the box and leverage creativity to not only attract attendees but also inspire greater support for your cause.

What unique or creative elements can you incorporate?

  • Is there a seasonal or club-related activity you can center your fundraiser around?
  • Could you add a theme to make the event even more engaging?
  • What type of entertainment might you be able to obtain to draw more attendees in?

Prepare and Plan Your Next Fundraising With Ease

Successful fundraising events hinge on thoughtful and strategic planning. By asking yourself the five aforementioned essential questions—defining your event’s goal, identifying your target audience, assessing available resources, determining how to measure success, and incorporating unique or creative elements—you pave the way for a memorable and impactful event.

Utilize FutureFund to make every step of the planning process a bit more organized and easier to manage. Get started here.

Frequently Asked Questions

Once I have determined what my fundraising event will be, how can I use FutureFund’s messaging system to help me fundraise?

FutureFund’s messaging system lets you:

  • Send messages to every parent in your school community or filter your audience to reach specific groups.
  • Create unique sender profiles to make sure the message is always coming from the appropriate party.
  • Use customizable message templates to save time when broadcasting updates or announcements.

What type of campaign should my school fundraiser be?

Use Purchase campaigns to sell event tickets or physical items (like baked goods, merchandise, or arts and crafts).

Use Donation campaigns to collect money from community members in support of a specific goal or cause (like a food drive).

Use Pledge campaigns to collect donations from friends and family in support of a student’s achievement like reaching a Read-A-Thon or Swim-A-Thon goal.

How can I use FutureFund to track my fundraiser’s success?

FutureFund gives you the ability to generate financial reports for fundraising campaigns in just a few clicks. To do this, navigate to Store and click the Reports tab near the top of your screen. Then choose Campaign Summary from the drop-down menu and click Generate Report.

Use FutureFund for Free

See what other parents and schools are saying about us!

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How to Re-Engage Legacy Donors For Your PTA

How to Re-Engage Legacy Donors For Your PTA

Re-establish connection, maintain engagement, and more with this practical guide for re-engaging legacy donors for your PTa. Our team at FutureFund is here to help you understand the value of connecting with past donors and continuing those relationships.

5 Email Templates to Nurture Relationships With Donors

5 Email Templates to Nurture Relationships With Donors

Use these five email templates to nurture relationships with your donors by keeping them informed, expressing gratitude, and deepening your connection. Our team at FutureFund is here to help you manage membership, donors, and community involvement in all your fundraising needs.

How PTAs & Schools Can Show Appreciation to Teachers

How PTAs & Schools Can Show Appreciation to Teachers

Raise money for classroom equipment, write personal thank you notes, and more with this practical guide for showing your teachers your appreciation. Our team at FutureFund is here to help you utilize the funds you’ve raised to acknowledge your teachers’ everyday contributions.

20 Giving Tuesday Fundraising Ideas

20 Giving Tuesday Fundraising Ideas

Plan for a book sale, perform community service around the town for donations, and more with this fun yet unique list of effective fundraising ideas for any school group. Our team at FutureFund is here to help you reach your fundraising goals for your school this year by utilizing Giving Tuesday!

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How to Re-Engage Legacy Donors For Your PTA

How to Re-Engage Legacy Donors For Your PTA

Re-establish connection, maintain engagement, and more with this practical guide for re-engaging legacy donors for your PTa. Our team at FutureFund is here to help you understand the value of connecting with past donors and continuing those relationships.

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5 Email Templates to Nurture Relationships With Donors

5 Email Templates to Nurture Relationships With Donors

Use these five email templates to nurture relationships with your donors by keeping them informed, expressing gratitude, and deepening your connection. Our team at FutureFund is here to help you manage membership, donors, and community involvement in all your fundraising needs.

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